A blog is a type of website that is updated with new content on a regular basis, usually daily or weekly. Most blogs are created and updated by a single person, and they develop a tone based on the opinions and ideas of that person. Successful blogs may evolve to the point where the original [...]
Advertising
Most blogs feature some form of advertising as a means of financial support or to promote the ideals of the blogger. However, some blogs are created solely for the purpose of advertising. These advertising blogs are often presented in the guise of a legitimate, topical blog, but closer inspection reveals that the blog is promoting one particular product or company that is related to the topic.
Blogs have broken the barrier that had once existed between companies, advertisers and the public. Companies can now advertise their products or services directly through a blog without the need to hire an advertising firm. Advertisers can also be hired to make it seem like a company is bypassing the advertisers and presenting their products directly to the public. Whether the direct marketing is real or not, the method appeals to many consumers who have become inherently distrustful of professional marketing companies.
Many bloggers have voiced a critical opinion of how blogs are being used in or for advertising. These bloggers have worked long and hard to legitimize blogs, and it is felt that the infiltration of advertisers will destroy the credibility of the blogosphere.